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M-J's Miscellany

Rational Sizing for American Women's Clothing

Posted on August 4, 2011 at 8:49 AM

Remember normal-sized clothing for women, before the fashion industry started distorting sizing in order to flatter the anorexia cult? Standard sizing no longer exists, as a dress with a 36-inch bust is now labelled as anything between size 4 and size 14, depending upon whom the maker is targeting. And today's "size 12", whatever that represents, is now often being labelled "plus" for the purpose of  charging more for a normal size.  Recent research results show that the average American woman weighs 164 pounds, and, in a rational sizing system, would wear a size 12. Some of the styles offered by the U.S.' top elite department store, Manhattan's Bergdorf Goodman, in 1948 started at size 12, and went up to size 20. Originally, "plus sizes" were anything above size twenty. In 1948, this black silk dress was offered at Bergdorf Goodman in sizes 10--20. If a woman wanted something smaller, she had to shop in the children's section.

When shopping for clothing in autumn 2011, pay no attention to sizing numbers, which are misleading and no longer standard; instead, follow the bust, waist and hip measurements. 

©M-J de Mesterton

Categories: Elegant Dressing, Elegant Clothing, How to Carry Yourself